terrain cafe + events
The home and garden retailer from Anthropologie, terrain creates unforgettable experiences in unique, horticultural settings. As part of a tight knit marketing team, in addition to supporting the cafe and wedding businesses on their day-to-day marketing, programming and PR, I worked alongside the sales team to launch its newest venue, Terrain Gardens at Devon Yard by developing. the marketing materials, sales decks and collateral, PR initiatives and marketing events. We even eventually developed the brand’s first website: www.terrainevents.com.
-
Developed and distributed regular pitches on behalf of the brand to encourage more visitors and event leads.
-
Regularly worked with the sales team to develop bespoke marketing events both standalone and in partnership with other brands and organizations to increase business development.
-
Worked with sales and marketing team to develop compelling new, mediaworthy offerings to pitch for media coverage.
-
Maintained the social media channels for terrain cafe + events including the ongoing development of creative content in partnership with local vendors and likeminded brands
