Club Med
While working in Sydney, I was lucky to be part of the agency team that spearheaded Club Med’s first (yes first) group influencer trip, which was so successful it was celebrated by the company globally, with many other markets replicating the effort thereafter. We launched multiple properties throughout my tenure, including Club Med Finolhu Villas, the brand’s first ultra luxury resort in the Madives, and Val Thorens, an elegant ski resort in the French Alps.
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Developed and distributed regular pitches on behalf of the brand to encourage more visitors and event leads.
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Facilitated regular media and influencer visits to priority properties around the world to encourage coverage.
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Supported the launch of multiple new Club Med locations via tactics that secured widespread media and social media coverage,
