Taubmans Paints
Taubmans has been Australia’s heritage paint brand since 1897 and I worked with the brand for over three years to elevate them as a creative leader in the category. We developed creative PR-driven creative campaigns like launching color lookbooks with a seven-course meal inspired by its imagery, the unveiling of our color creative director’s 10 Commandments of Color in tandem with a spring-inspired palette in time for peak painting season and a colorful T-shirt collaboration with one of Australia’s leading high fashion designers - which also got the brand featured in Vogue.
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Our always on media relations strategy including ongoing trend-led pitching, color forecasting and regular sampling to top tier home and shelter outlets and bloggers.
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We regularly hosted unique dinners, events and other activations for media and influencers to support key brand moments.
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We regularly leveraged the brand’s Color Creative Director, Shaynna Blaze - who was also a TV star and renowned interior designer - for media opportunities and events.
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To drive relevance outside of the interiors world, we borrowed equity from popular chefs, fashion designers and more.
