Homesense
Part of the TJX Portfolio, Homesense is a off-price home and interiors retailer that offers customers a unique shopping experience with an impressive selection of statement furniture and larger decor items. I played an integral role in the brand’s first PR campaign and partnership with celebrity spokespeople of Bachelor franchise fame.
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Spearheaded media relations strategy working alonside media team to secure ongoing coverage of Homesense.
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Conceptualized and executed Homesense’s first proactive PR campaign - Make Yourself at Homesense - with celebrity partners and Bachelor alum Joe Amabile and Serena Pitt.
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Launched first PR campaign with a stylized media breakfast where 15 members of top tier interiors and lifestyle media were introduced to the brand and our celebrity partners
