Waterloo Sparkling Water
The fastest growing in its category, Waterloo is not only a full flavor sparkling water. It’s a brand that believes in living life to its fullest. I worked alongside the brand’s CMO-led marketing team to support their business goals with integrated social media, influencer and PR strategies to drive mass awareness. We did a lot in 2023. We launched new flavors in partnership with chef Curtis Stone, partnered with musicians like Taking Back Sunday (yes, I totally fan girled) to create collaborative content for social media, showed up at festivals and sporting events, developed influencer content with Super Bowl champs like Chris Long and so much more.
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Led the communications and media relations strategies for Waterloo regularly securing ongoing placements in online, print and broadcast media through earned creative ideas and regular outreach.
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Served as the social media AOR working alongside Waterloo’s marketing team to evolve the brand’s social media strategy, build its community and engage with fans through creative content, giveaways and ongoing community management.
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Developed brand partnerships with relevant celebrities and influencers, including Michelin-starred celebrity chef Curtis Stone and Super Bowl champion Chris Long.
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Managed the day-to-day content strategy for Waterloo’s social media channels including the development of content shoots and leveraging creators and influencers to develop content for the brand’s channels.
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Worked in tandem with the creative team and an event production company to unveil Waterloo’s newest flavors to over 20 media and influencers in NYC in addition to supporting Waterloo’s field marketing team efforts via digital channels.
