Hyland’s Naturals
Hyland’s Naturals has been a leading wellness brand for over a century. In my role, I worked alongside the earned media, influencer and digital teams to activate an integrated strategy to support key tentpole moments for the brand, including the launch of its new line of multi-vitamins specifically formulated for women at every stage of life. We coordinated a launch campaign that included a two-day pop-up experience in LA for media, influencers and consumers, content development for social media and the partnership with RHOBH star, Teddi Mellencamp Arroyave.
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To welcome Hyland’s Naturals’ new line of women’s multi-vitamins, we created an experiential event for media, influencers and consumers that brought the brand’s new creative campaign to life through a consumer-insight driven interactive pop-up.
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We partnered the brand with Bravolebrity Teddi Mellencamp Arroyave to act as a brand spokesperson and develop social media content promoting the new line of women’s multis.
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In partnership with a team of digital experts, we developed a TikTok launch strategy driven by over 100 pieces of content developed by creators and influencers in just 4 months.
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Provided ongoing support for key brand moments and priority messages through ongoing media outreach and relationship building.
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Supported priority products through robust partnerships with likeminded, brand-aligned influencers that provided credibility and awareness for the brand.
