Las Qolqas
Located in the ancient town of Ollantaytambo, in the heart of Peru’s Sacred Valley, Las Qolqas is a boutique eco-resort that launched in 2021 and needed to broaden their awareness in the US to encourage more bookings. I led the media relations team that was ultimately responsible for Ollantaytambo’s recognition on TIME’s World’s Greatest Places 2023.
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Developed and executed a 6-month PR plan resulting in over 50 pieces of coverage and millions of earned media impressions.
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Secured and facilitated individual media trips for writers featured in top tier outlets including Travel + Leisure, Fodor’s, TIME and more.
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In addition to securing coverage of the property as a destination, we positioned Las Qolqas’ founders as thought leaders and experts in sustainable travel and South American tourism through interviews with industry media.
